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Nearly 40% of subscribers ultimately cancel services | Retail Dive
Nearly 40% of subscribers ultimately cancel subscription service http://j.mp/2F3QiGe
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Doing The Wrong Thing With The Right Data 02/28/2018
Doing The Wrong Thing With The Right Data http://j.mp/2HUmPk2
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13 Email A/B Testing Mistakes that Limit Your Success – Litmus Software, Inc.
13 Email A/B Testing Mistakes that Limit Your Success – Litmus Software, Inc. http://j.mp/2otU1qs
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Email strategy teardown: Target – Klaviyo
Email strategy teardown: Target – Klaviyo http://j.mp/2F3Yd6B
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5-Step Guide to Effective Email Personalization | Campaign Monitor
5-Step Guide to Effective Email Personalization http://j.mp/2t4FOoj
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De ultieme checklist voor de GDPR – DDMA
De ultieme checklist voor de GDPR – DDMA http://j.mp/2COGCNG
My favorite reads of the past week 02/28/2018 (p.m.)
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Inactive Email Subscribers Worth 32% of Active
“one inactive subscriber is worth 32 percent of an active subscriber.” http://j.mp/2FFrZQb
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Customer journey mapping: the path to loyal customers – Think with Google
Customer journey mapping: the path to loyal customers – Think with Google http://j.mp/2HUH7tE
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25 Types of the Best Transactional Emails | Customer.io
25 Types of the Best Transactional Emails http://j.mp/2FDlZas
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The six challenges every email marketer must face | Econsultancy
The six challenges every email marketer must face http://j.mp/2t4aiHa
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5 Things You Must Know about Email Consent under GDPR – Litmus Software, Inc.
5 Things You Must Know about Email Consent under GDPR – Litmus Software, Inc. http://j.mp/2t6xi8i
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How Long Should You Run Your A/B Test?
How Long Should You Run Your A/B Test? http://j.mp/2t7pP9i
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Understanding Media Queries in HTML Email
Understanding Media Queries in HTML Email http://j.mp/2t5w0uk
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Scarcity in UX: The Psychological Bias That Became the Norm http://j.mp/2Fd9Lrm
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How the GDPR will affect lead generation: Talking points for marketers | Econsultancy
How the GDPR will affect lead generation: Talking points for marketers http://j.mp/2HRGEID
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6 Manipulative Email Tactics that Marketers Should Stop Using in 2018 – Litmus Software, Inc.
6 Manipulative Email Tactics that Marketers Should Stop Using in 2018 – Litmus Software, Inc. http://j.mp/2HUMn0b
My favorite reads of the past week 02/28/2018 (a.m.)
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8 Email Hacks You Never Knew Existed – Litmus Software, Inc.
8 Email Hacks You Never Knew Existed – Litmus Software, Inc. http://j.mp/2GP8L9W
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Which Is The Best Image Format For Email?
Which Is The Best Image Format For Email? http://j.mp/2FamBqg
My favorite reads of the past week (weekly)
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DMARC: Help Protect Your Brand Against Email Fraud—Litmus
DMARC: Help Protect Your Brand Against Email Fraud by @litmusapp http://j.mp/2oOf5GR
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How to Make Your Unsubscribe Survey More Actionable – Litmus Software, Inc.
How to Make Your Unsubscribe Survey More Actionable http://j.mp/2oOlu5a
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Email Attention Spans Increasing [Infographic] – Litmus Software, Inc.
Email Attention Spans Increasing [Infographic] http://j.mp/2oORg1F
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The Impact of Gmail Tabs, Four Years Later – Return Path
The Impact of Gmail Tabs, Four Years Later http://j.mp/2pRWRUj
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Tutorial: Animated Image Carousel for Email with Sliding Transitions http://j.mp/2pBmbhZ
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Five tips to maximize your mailing list signups | Econsultancy
Five tips to maximize your mailing list signups http://j.mp/2pAYucJ
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What is DKIM? Everything You Need to Know About Digital Signatures
What is DKIM? Everything You Need to Know About Digital Signatures http://j.mp/2pAFsTK
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The Ultimate Guide to Email on Android – Litmus Software, Inc.
The Ultimate Guide to Email on Android by @litmusapp http://j.mp/2orw8wG
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3 brain science principles to improve your marketing | Emma Email Marketing Blog
3 brain science principles to improve your marketing by @emmaemail http://j.mp/2pAJQ54
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Email Accessibility in 2017 http://j.mp/2pB1pBR
Increase your landing page conversion rate with these 10 tips
Whether you’re offering a demo of your product or services, or a free 30-minute consultation, or perhaps a free guide or eBook – whatever it is you’re offering, you need to make sure your landing pages are fully optimised to increase the chances of a conversion.
So, how can you go about optimising your landing pages for conversions? Check out the ten tips below!
1. Keep your copy clear and concise
The content on your landing page should highlight exactly what the offer is and what your audience will get out of downloading this offer. Using a bullet point format can help break up the text, making it easy for the user to digest the benefits of the offer and giving them the ability to make that snap decision – the decision is hopefully ‘yes, I want this!’
2. Keep your landing page distraction-free
Your job is to effortlessly guide the user around your site, giving them visual clues about what it is they should be doing next. Getting rid of any additional distractions on your offer landing pages can ensure you’re keeping them focused on converting with your offer. Common distractions you should remove include menu navigation, other calls-to-action to other offers and social sharing buttons – save this for later!
3. If you can, link your landing page to a thank you page
Not only is a thank you page fantastic real estate for another relevant call-to-action to be placed, but it’s also great for tracking conversions through Google Analytics. Setting your thank you pages as conversion goals in the analytics dashboard can help you confidently report on campaign progress!
4. Make sure your landing page has a form
If your content contains a value high enough to require a form, you need to capture their details, almost as a worthy exchange for your content offer. You’ve spent all this time and effort putting it all together, why are you giving it away without an exchange of useful information? Obtaining the user’s email address and first name allows you to not only email market to them, but it allows you to personalise their email subject line. In fact, a study conducted by HubSpot found that the subject lines containing the recipient’s first name had a higher click-through rate than those that didn’t!
5. A/B test one element at a time
A/B testing is something that should be a part of an on-going improvement process when it comes to your landing pages. Testing multiple elements at once, however, is a big no, no. If you do test multiple elements at once and your conversion rate increases – that’s great, but do you know which element change is responsible for this increase? Start by changing something small, such as the colour of your call-to-action button – the one that leads users to your landing page – and see if you’re receiving a higher click-through rate.
6. Create a ‘limited time’ offer
Making your offer appear as though it is scarce or there are a limited number of these offers you can give away creates panic and can help you increase your conversion rate. The user feels this is perhaps their last chance to grab hold of your offer; they don’t have time to think it through and come back later – because there won’t be a later! Try it and measure your results!
7. Make sure your offer is relevant
Seems basic, right? But SO many businesses fail to create offers that will engage their audience and tend to their wants and needs. Your aim is to help your audience solve a problem, if you’ve spent time creating an offer they just do not want, you can try all the tactics in the world – they still won’t convert!
Understanding your audience really is the key to successful marketing campaigns – regardless of channel, if you don’t know who makes up your audience, you’ll never get the results you want.
8. Include calls-to-action on your thank you page
This point has been mentioned in passing in point three. This is the perfect space to start promoting your other offers. Just because your user has already converted (congratulations), it doesn’t mean they’re still not interested in further engaging in your other content. If you don’t have another offer to promote at this time, don’t leave this great space empty, even sending them back to a blog post you think they’ll enjoy is better than nothing!
9. Use your customer reviews
Using your customer reviews, obviously only the positive ones, on your landing pages can help reinforce trust to your user. Feeling they can trust your business, there’s a higher chance they’ll go ahead and convert, downloading your demo, your eBook or guide or taking you up on your offer of a free consultant. Make sure the reviews are specific to the topic you’re discussing. Putting a review from a customer who had a product demo on your landing page for a free eBook, won’t do the trick. It’s irrelevant and your users may bounce straight off the page!
10. Include social share buttons
Including social share buttons on your thank you page and encouraging to share this offer with their friends can be a great way to boost the exposure of not only your brand but of your specific content offer. Be careful when you offer the opportunity to share the content offer/demo to link the share button to the landing page NOT the thank you page – you want them to share it but you still need to track how many downloads your content has had, and exactly who has downloaded it!
Hopefully these ten tips have helped spark some ideas for optimising your landing pages to increase conversions. Let us know in the comments if you use different optimising tips!
Piece written by Helen over at HelenJ Marketing.
My favorite reads of the past week (weekly)
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Overview of the General Data Protection Regulation (GDPR) | ICO
Are you preparing for the General Data Protection Regulation (GDPR) that goes into effect on May 1st 2018? http://j.mp/2hSZiU1
My favorite reads of the past week (weekly)
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Data privacy voor marketeers kluwer
Is jouw bedrijf al klaar voor de privacywetgeving die 1 mei 2018 van kracht gaat? Hoog tijd om ermee te beginnen!!! http://j.mp/2fAjOe5
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Four predictions for email marketing in 2017 | ClickZ
Four predictions for email marketing in 2017 by @ryanphelan http://j.mp/2fLu3L8
My favorite reads of the past week (weekly)
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The Coming Revolution in Email Design · An A List Apart Article
The Coming Revolution in Email Design http://j.mp/2fG2rV9
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We Grew Our Email List to 44K, Then Stopped. Here’s Why.
We Grew Our Email List to 44K, Then Stopped. Here’s Why. http://j.mp/2fG4FUu
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IBM Marketing Cloud | 2016 Email Marketing Metrics Benchmark Study
Download it and compare your results: 2016 Email Marketing Metrics Benchmark Study http://j.mp/2fDXCeY
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Landing Page Contact Forms: How Many Form Fields Are Enough?
Landing Page Contact Forms: How Many Form Fields Are Enough? http://j.mp/2fQ7t4r
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How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election – Medium
How the Trump Campaign Built an Identity Database and Used Facebook Ads to Win the Election http://j.mp/2fpTG3X
My favorite reads of the past week (weekly)
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Email Unsubscribes Rise On iOS Devices Since Latest Release 11/16/2016
Email Unsubscribes Rise On iOS Devices Since Latest Release http://j.mp/2fYnoKH
My favorite reads of the past week (weekly)
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10 email marketing terms every marketer should know | Campaign Monitor
10 #emailmarketing terms for newbies http://j.mp/2fdolS5
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What’s wrong with Email Marketing today – State of Digital
What’s wrong with Email Marketing today? http://j.mp/2fAm2r8
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Gmail Update: A Closer Look at Google’s Rendering Refresh | Campaign Monitor
Gmail Update: A Closer Look at Google’s Rendering Refresh http://j.mp/2eATwTx
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12 Great Landing Page Examples You’ll Want to Copy
12 great landing pages for your swipe file http://j.mp/2fBDeuJ