Artificial Intelligence

Join me for this webinar on “Using Generative AI TODAY for Campaign Development (not just copywriting!)”

Posted on by Tamara Gielen in Artificial Intelligence

If you’ve been following me on LinkedIn, you may have noticed that I have become rather obsessed with Generative AI these past few months.

OpenAI’s ChatGPT, Google Gemini (previously called Bard), Microsoft CoPilot, MidJourney, Perplexity, Galileo and so many other AI tools are saving me so much time every day.

And the more I use them and the more I learn about these tools, the more my mind is being blown away with the endless possibilities they offer!

It’s been quite a while since I’ve felt so passionate about a topic, really! I remember feeling a similar unstoppable drive to read and learn everything I possibly could about email marketing. And that was more than 20 years ago! Wow, how time flies, right? 🙂

I’ve trained thousands of marketers over the years, and you’d think one gets tired of doing that after a while. However, sharing my knowledge through teaching, coaching and mentoring is what I truly enjoy doing most of all. It gives me a sense of fulfillment and it gives me energy.

So when email marketing guru Jeanne Jennings asked if I’d like to join her for a 1-hour webinar on how email marketers can use Generative AI to develop their marketing campaigns, I said yes of course 🙂

We know that a lot of you have been using AI tools this past year already to help with the creation of copy and maybe even images, so we’d like to focus on using AI beyond these more common uses.

Instead, you’ll learn how to use tools like ChatGPT to:

  • Define or refine your target audience, including building personas
  • Role play with your target audience personas, to better understand their needs
  • Understand the features, benefits,and advantages of your offer for your audience
  • Understand common objections they may have – and how to overcome them
  • Outline a multi-effort email marketing campaign for your audience, complete with message map, frequency, cadence, and more
  • Create your own AI marketing assistant who you can train to help you with common tasks
  • And lots more…

When: Tuesday, February 27, 2024 @ 12:00 PM – 1:00 PM ((UTC-05:00) Eastern Time (US & Canada)) – so that is 6pm CET for those of you living in Europe.

Sign up here: https://risingmedia.swoogo.com/OI270224

And, by the way, if you have any questions you’d like us to answer in this webinar, let me know!

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